When it comes to desserts in Atlanta, Sugar Shane’s doesn’t just show up—they set the standard. We recently had the chance to go behind the scenes at their Lab in Midtown, where the magic happens. This isn’t your typical bakery. It’s the heart of their operation, where every cookie and dessert is carefully crafted before being shipped out to their locations and loyal customers across the metro area.

The vibe inside the Lab is all hustle and creativity. You’ll find mixers going, trays stacked high, and a small team locked in on details. We even caught the cheesecake brownies being made fresh right in front of us, and trust us—it’s as good as it sounds.

After soaking in the behind-the-scenes action, we headed over to Sugar Shane’s spot at Ponce City Market. This is where the full experience hits. From the neon accents to the vibrant design, everything about the space feels bold, fun, and unapologetically Atlanta. You can feel the energy the moment you walk in.

Now, let’s talk about the desserts—because that’s really what this visit was about. We tried several, but four stood out and instantly became our favorites:

1. Strawberry Pink Trap House
This one’s not just a name, it’s a whole moment. The cookie is soft, rich, and packed with strawberry flavor, topped with a subtle frosting that ties it all together. It feels like summer in Atlanta wrapped in dessert form.

2. Dubai Chocolate Brownie
This one hits different. It’s thick, dense, and rich without being overwhelming. You get that deep chocolate kick with hints of nutty goodness. It’s luxe and bold—just like the name suggests.

3. Bankhead Blizzard
Fun, nostalgic, and wild in the best way. It’s got that dense Oreo flavor you grew up loving, but turned into a grown-up dessert with real texture and flair. Every bite is playful and Oreofied.

4. Cheesecake Brownie
After seeing it made in the Lab, this was a must-try—and it didn’t disappoint. The cheesecake swirl balances the dark chocolate perfectly. It's smooth, creamy, and dangerously addictive.

Final Thoughts

Sugar Shane’s is more than a dessert brand—it’s a story baked into every bite. From their Midtown Lab to the storefronts scattered across Atlanta, their commitment to creativity and flavor shines through. You can tell they care deeply about quality, but also about keeping the experience fresh, fun, and a little bit over-the-top—in the best way.

What stood out most wasn’t just the taste (which was flawless) or the aesthetic (which was fire), but the intention. Sugar Shane’s doesn’t just make desserts. They create a feeling. And whether you’re grabbing a cookie on your lunch break, ordering a box for your crew, or visiting the Ponce City Market location for the full vibe—they deliver.

So if you’re in the ATL and you haven’t had Sugar Shane’s yet, fix that. You’re missing out on one of the most creative dessert brands in the city right now.

Stay hungry, Atlanta.